In august, Zagat, an authority in fast food reviewing, has released it's 2010 fast food survey, and unsurprisingly, awarded Wendy's not only the "Top Food" award, but also the "Top Overall" award, the highest Zagat awards for the quality of food, service or facilities among all mega chains, out of over more than 5000 competitors in the Mega Chain category.
Beside those two awards, Wendy's also received the second place for "Top Facilities", surpassing Burger King and Pizza Hut, "Top Service", surpassing McDonald's, "Best Value Menu", surpassing Burger King and Taco Bell, "Healthy Options", and of course "Best Salads", being second to Panera Bread.
Wendy's success did not stop here, in the same survey Wendy's ranked in the top five contestants for "Best Hamburger", over both McDonald's and Burger King, and "Best Fries", before Burger King.
Interviewed afterwards, Ken Calwell, Wendy's chief marketing officer, the results were consistent with Wendy's "Real brand strategy", wich aims to provide Wendy's customers with food made with real, fresh ingredients. Calwell considers the results of this survey rewarding, showing the dedication of Wendy's to provide it's customers with new, innovations in the fast food department, like the new Applewood Smoked Bacon, alongside with the brand new premium salad line.
Zagat Survey was founded in 1979, by Tim and Nina Zagat, in an attempt to collect and compile ratings of different restaurants and along the years became the most trusted source in the world in the industry, informing customers, and helping them make informed decisions about attractions, restaurants, hotel, nightspots and many other leisure activities such as music, airlines, golf, etc
This survey compiled the opinions of approximately 6.500 participants that had to rate collectively 97 important fast food chains, and another 39 full service chains.
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